Wednesday, July 9, 2008

Cover girl of TRENDZ, a lifestyle weekly of New Age

Of late I happened to go through the lifestyle weekly of New Age, a leading English daily of Bangladesh. The cover of that weekly was embellished with a big picture of a beautiful young girl wearing a slightly skimpy top and skin-tight jeans and was accompanied by the text title 'GAME TIME'. Completely baffled with the contradiction of text title and the highlighted picture, I decided to delve into the cover story. To my utter disbelief, I found little relevance of that cover girl with the contents of cover story - description of different gaming zones across the Dhaka city. There were more pictures of her inside the cover story - sitting on a sofa (probably in the waiting room of a gaming zone), standing beside the bunch of teenagers playing games and herself playing a game. It would have been justified even to some extent if that cover girl was a teenager representing the generation crazy for computer games. Then what purpose did that cover girl serve to the subject matter of that cover story? Moreover, to my sheer dismay, the editor of that weekly was a woman!

While we're struggling for establishing women's rights and due dignity in our society, this propensity for unnecessarily exploiting physical beauty of women in everywhere is downright despicable!


Anonymous said...

I think the enticing picture made you read what's inside. So from a marketing point of view the publisher was successful. Their job is to promote their magazine, not woman's right.

Ahmad Ferdous Bin Alam said...

Thanks for your comment.

I don't think that kind of enticing picture can make me read what's inside at this stage of my life. It's been at least 5 years I left my teenage life. One thing I can ensure is that on the moment I looked at the cover, the contradiction between the cover picture and the title text instigated me to look into the actual content. No concealing.

As for the marketing point of view you mentioned, I don't think professionalism in the true sense encompasses something devoid of ethical and social norms. Nonetheless, if promoting the magazine is the heinous intention of New Age TRENDZ, it has been immensely successful in my opinion too. I have seen many students around me whose teenage urge still survives keeping regularly only this issue of New Age simply to, I think, experience the physical beauty of Bangali girls.